NVIDIA reduces the price of its GeForce RTX 30 GPUs by up to 20%
New day, and new news around a GPU price cut, although in this case it’s all about NVIDIA, with the latest industry leaks indicating that the company has reduced the recommended price of its GPUs by no less than up to 20 percent. This implies that from one day to the next, the GeForce RTX 3090 Ti will go from costing $1,999 to $1,499. Unfortunately, for now this price reduction would only affect the RTX 3090 and RTX 3080 Series.
Thus, the GeForce RTX 3090 would go from $1,499 to $1,299; the GeForce RTX 3080 Ti from $1,199 to $1,099; and now the GeForce RTX 3080 (12GB) has an official recommended price, something it didn’t have at launch, of $799.
The information also reveals that these prices will be the official ones next July 17, although just a few days ago by the NewEgg store you could already find the GeForce RTX 3090 Ti Founders Edition for $1,599, so its price will drop $100 more next week, which reveals that buying a GPU today is a “bad investment”, since prices are falling practically every week.
It is possible that these new prices are not going to translate into higher sales for NVIDIA for a number of reasons.
For one thing, the cryptohecatomb is bringing thousands of high-end graphics cards to market at rock-bottom prices.
On the other hand, the economic environment that announces recession, or at least severe crisis, does not invite to spend much.
And then there is the used graphics card market. If the official prices fall so markedly, this directly affects the second-hand market, where current GPUs will have to experience a further significant price drop.
This makes high-end models even more affordable, so many users may decide to choose to buy a used high-end GPU instead of a new, lower-powered GPU. Not to mention that many other users will prefer to wait for further price reductions, as prices will take a big hit at the end of the year due to the launch of a new generation of GPUs.
Obviously, the only ones who might benefit somewhat in the short term will be users who need to buy a GPU out of necessity, as they will be able to take advantage of this new price drop on brand new models, or resort to even more affordable used models.